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12th July 2017 Hotels

Understanding The Needs Of The Lone Female Traveller

Around 20 years ago, Expotel created the award-winning Woman Aware scheme to help hotels better understand the needs of the lone female traveller.

This was an early example of the personalisation trend that is driving today’s hotel market:- understanding and meeting the personal needs and tastes of different customer segments.

Nowadays most corporate RFP’s (or tenders as we used to call them…) require hotels to provide evidence of lone female traveller policies.

So is it working? Research by Business Travel Direct suggests there is still a long way to go. They found that 42% of hotels still allocate ground floor rooms to female guests; 58% still allocate rooms by areas of high security risk such as the end of corridors or near fire exits.

Although most hotels provide well-lit car parking with CCTV, less than half offer a member of staff to accompany female guests to the car park at night.

So what should a hotel be doing to protect its female guests? Here is our list of do’s and don’ts.

  • Never allocate a room on the ground floor.
  • Never allocate a room at the end of a corridor or near a fire exit.
  • Prioritise room upgrades to ensure with compliance with #1 and #2.
  • Offer to accompany female guests to the car park, especially at night.
  • Provide well lit car parking with CCTV.
  • Train front desk staff never to read out a room number at check in; just point out the room number on the registration card.
  • Provide outward viewing peep holes in doors for added security, ideally at different heights.
  • Provide bedside lighting controls as standard in all rooms.
  • Never give out guests’ names or room numbers.
  • Offer same-sex room service.
  • Always seat single female guests around the edge of the dining room facing the entrance.
  • Ensure that staff guidelines are in place for non-harassment of lone female guests.


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